The Incredible Edible Egg

Published: 5 May, 2024
Edible egg design concept
This weeks challenge was to design a POP (Point of Purchase) poster for a new breakfast restaurant called “The Incredible Edible Egg”. It specializes in eggs. Over 25 different egg dishes for Breakfast.

How to Advertise the Incredible Edible Egg ?

Firstly, we were instructed not to use an egg dish, since the restaurant may not make a dish quite like the photograph, and so it is best to concentrate on the egg itself.

The egg shape lends itself to all kinds of different styles, but in the end I kept it simple. The three posters here are the result of my egg photo shoot.

The incredible edible egg advertisement
The Incredible Edible Egg design concept